The main selling point of memory foam in pillows is that they hold the contours of the head and neck, distributing weight evenly, relieving pressure, and helping with neck and back pain. This can also help with a better night’s sleep and a feeling of well restedness. Memory foam is also beneficial for those who share a bed with a restless sleeper. Because it’s so energy absorbent, the tossing and turning of a sleeping partner on a memory foam pillow will have little to no ripple effect. Holding and supporting the neck in place means the spine can follow suit. It lets your body relax properly – giving it the opportunity to heal and regenerate whilst you sleep. Memory foam pillows are made of naturally hypoallergenic material that hinders the growth of bacteria leading to moulds and dust mites. In comparison to feather, wool, and cotton pillows, it will not release any ‘micro-fluff’ into the air that could be potentially inhaled. For severe allergy sufferers, this might the dream pillow made just for them.